Today Sony introduced the world’s first curved screen LED television, model KDL-65S990A. Available in October at Sony Stores and select electronics retailers nationwide for $3,999.99, the KDL-65S990A provides an all-in-one cinematic experience for the home, combining a subtly curved visual panel with Sony’s acclaimed TRILUMINOS® Display color system for accurate, deep, vibrant colors, and a powerful angled surround sound speaker system to complete the home theater like never before.
A new cinematic experience evolves in the living room
The unique curved screen of the Sony KDL-65S990A creates a new way for viewers to experience their favorite movies, sporting events, television programming and video games. The edge-to-edge curved construction is engineered to provide a greater sense of the picture’s depth of feel, and allows for a wider viewing angle so there is not a bad seat in the house.
Color has never been so real
The KDL-65S990A features TRILUMINOS® Display, a color technology unique to Sony, and creates incredibly true, natural shades of colors– just the way directors, cinematographers and producers want viewers to see them. Hard-to-reproduce reds, greens and blues are displayed beautifully, so landscapes and seascapes look more vivid, richer and more intense. Faces look better, too, with satisfyingly natural skin tones. It’s all thanks to a new-generation TV panel that makes colors pure and more distinct; giving images a heightened texture and a true, life-like feel to everything you watch.
Color, clarity and detail at their best
Sony’s X-Reality™ PRO picture engine allows the KDL-65S990A to present stunning picture quality with a wide range of detail, whether viewers are watching movies on Blu-ray Disc, regular cable or satellite TV broadcasts, web videos or low-resolution smartphone clips. Sony’s latest-generation processing engine analyzes, cleans and refines images, restoring beautiful results from any source with more natural detail, richer colors and high contrast. The latest Sony innovations in its Reality Creation database and Super Resolution processing optimize images for incredible detail and sharpness, in both 2D and 3D.
Precisely-angled surround sound powerfully rich and immersive
The KDL-65S990A contains Sony’s powerful signal processing technologies which transform any audio source into surround sound. Additionally, the S990A features a 4-channel Multi-angle Live Speaker configuration that provides sound you might expect from a dedicated surround sound system, enhancing your viewing experience. A total of eight front facing speakers (six front and two surround) are angled in multiple directions for a surround sound experience that is superior to a conventional slim, “flat panel” TV.
The inward facing speakers are precisely angled to deliver specific sounds, such as voice dialogue, directly towards viewers while the outwards angled speakers push sound outwards to fill the room and wrap audiences with clear, full-range surround sound, powered by Sony’s power signal processing S-Force Front Surround technology. This Multi-angle Live speaker construction also features dedicated tweeters to create smooth, rich, satisfying audio with little distortion.