Thirdpresence Ltd., a cloud-based video publishing service, has announced a partnership with appMobi to integrate Thirdpresence's video publishing platform and HTML5 player technology into appMobi's mobile app development toolkit.
Thirdpresence has developed a video publishing platform and a comprehensive video ad insertion solution that allows appMobi developers to easily publish and monetize video in HTML5-based mobile apps.
Markus Bäckström, Co-founder and CEO of Thirdpresence, said: "We are thrilled to be working with appMobi developers. As we all know, video is one of the main growth drivers in mobile content but developers have struggled with the fragmentation of mobile device video formats. By combining appMobi's HTML5 development tools with Thirdpresence's video publishing platform and HTML5 player, we expect that appMobi developers can now significantly increase video revenues across HTML5 apps."
"We are focused on making HTML5-based cross platform app development easier and more profitable" said Sam Abadir, appMobi's CTO. "Thirdpresence's technology eliminates the pain of supporting video in mobile apps, and will allow our developers to create engaging apps with video content that work across all popular hardware and OS platforms. Considering that 40 percent of the apps being created by our developers are 'media' apps, we expect to see thousands of new apps using this technology within the next few months."
Thirdpresence is a cloud-based Software-as-a-Service (SaaS) video publishing solution enabling app developers, media companies and online video publishers to distribute their on-demand or live video content to any multimedia-capable device. Thirdpresence supports any mobile phone or tablet, including the Apple iPhone, iPad, Android, BlackBerry and Windows Mobile -based phones, together with older legacy phones. Thirdpresence also supports video delivery to Smart-TVs and game consoles. Thirdpresence enables monetization of video either by advertising, subscription or pay-per-view, and provides detailed tracking of content usage. For more information, visit http://www.thirdpresence.com