Consumers are complementing their digital photography needs with multi-use devices, such as smartphones and tablets, according to a new study released today from the Consumer Electronics Association (CEA)®. The Changing Landscape of Digital Photography found that while more than half (55 percent) of consumers still consider a point-and-shoot camera as their primary photography device, the number who consider their smartphone to be their primary device for their photography needs has tripled in two years to 18 percent.
The rise of multi-use devices expands photography options and creates new opportunities within the digital imaging industry. The image quality of digital SLRs and point-and-shoot cameras is still very important to consumers. In fact, 93 percent of consumers ranked digital point-and-shoots highest in image quality. However, 74 percent of consumers favor smartphones when it comes to portability. With 61 percent of photos taken at the spur of the moment, the convenience of smartphones allows the average consumers to take 35 photos per month on their phones, versus 32 photos per month on their point-and-shoot cameras.
“Consumers don’t want to miss out on that great moment. Although they value the quality of digital SLRs and point-and-shoots, smartphones and tablets are great for that quick, can’t-miss shot,” said Chris Ely, manager, industry relations, CEA, who oversaw this study. “Since consumers always have their smartphones at the tip of their fingers these devices are ideal to capture and share the spontaneity of their lives.”
The study found consumers with smartphones and tablets were more likely to use sharing-related applications, such as sending images from one phone to another (38 percent), emailing photos (58 percent), posting photos to a social networking site (48 percent), and texting photos (45 percent). In fact, 74 percent of consumers ranked smartphones highest on ease of sharing.
“Smartphones and tablets will expand the scope of the digital imaging industry,” added Ely. “The rise of new digital imaging applications and features for these devices allows consumers to interact and use images in new ways, creating new opportunities for the industry.”
CEA will reveal further results and insights of the study in a webinar on Thursday, February 16, from 2:00 to 3:00 p.m. EST. Ely along with Charles Colby, president, Rockbridge Associates Inc, will lead the webinar to discuss how alternative image-capture devices, such as smartphones and tablets, are revolutionizing digital photography. To register, email the Webinar team or call 703-907-4354.
The Changing Landscape of Digital Photography was conducted in December 2011. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete study is available free to CEA member companies at members.CE.org. Non-members may purchase the study at the CEA Store.