Paul Buss, CEO of SkinIt, gives an overview of the company and its unique product offering.
Consumer Electronics Daily News: Tell our readers a little bit about SkinIt.
PB: SkinIt is the leader in consumer electronic device personalization with distribution direct to the consumer through www.skinit.com and sites we build and manage for our partners and retail. We allow consumers to personalize their favorite electronic devices—like mobile phones, notebook computers, MP3 players and gaming consoles—with vinyl skins. SkinIt offers the largest collection of branded images and stock designs, including professional sports teams, collegiate logos, cartoon and comic characters, graphic and fashion designs, and armed forces logos. Consumers can even upload their own design and personal photos for a truly one-of-a-kind device.
CEDN: What was the most significant thing that happened to SkinIt in the past year?
PB: This year, we rolled out the first on-demand, mass manufacturing skins cell process in the marketplace. This cell can be co-located anywhere in the world. We are currently supporting sales channels for major partners like Dell, HP, Verizon Wireless, Sony Ericsson, Nokia, T-Mobile, Sprint, Circuit City and many others—as well as supporting all of the sales for SkinIt.com.
CEDN: What is the nature of your manufacturing and distribution?
PB: What’s great and truly unique about our patent-pending manufacturing is that it’s both inventory-less and on-demand. This automated process is an industry first and gives us the capability to process one order at a time [one unique design and device for each individual] and millions of mass-produced units on the same line. In terms of our worldwide distribution, it includes delivering orders directly to the consumer’s door, presence in retail stores, OEMs, promotional opportunities and others.
CEDN: Please assess the marketplace as it relates to your product line.
PB: The marketplace is huge, as it deals in consumer electronic devices. If you look at the sheer number of these devices in the marketplace globally, it is astounding—just look at the number of mobile handsets alone! Since the SkinIt products are temporary, users can change them as often as they like—making most of our consumers repeat customers. While there are other skin companies in the mix, we have been able to successfully become the market leader for consumers and in the B2B space because of the quality of our product and our unique manufacturing cell, as well as the horse power of the brands we represent.
CEDN: What does 2007 look like for SkinIt in terms of sales, technology and product evolution?
PB: 2007 will continue to be a strong sales year for SkinIt as we look to roll-out automated work cells to support our customers internationally. We will be introducing two new product lines that are industry firsts, as well as environmentally-friendly products and new officially licensed brands. We are also excited to announce new SkinIt partnerships with leading manufacturers that will enhance our existing industry lead in regards to sales channels, brands and supply chains. Expect to see big things from SkinIt in 2007.