An interview with Tyler Krasel, CEO, TK Designs Inc. by Consumer Electronics Daily News staff writer Paul Harris.
Harris: TK Wrap Designs will be teaming up with Mimaki and 3M at this year’s SEMA show next week in Las Vegas for a live wrap demonstration, is that right?
TK: That is correct. We will be taking advantage of the newly enhanced Mimaki JV400LX latex printer and 3M substrates to print a 12-foot-plus piece of vinyl, take it directly from the printer because no degassing is required, laminate it and apply it to a sports car. Everyone will be able to see just how smoothly this product conforms to every area of the vehicle, saving them hours of production time and money.
Harris: Being in a small town like Mooresville, N.C., what is your main customer base and what brought your business from the west coast to the south?
TK: Mooresville is a small town, but we are called Race City U.S.A. for a reason. Many NASCAR drivers reside here, such as Dale Earnhardt Jr., Jimmy Johnson and Jeff Gordon, while many of the major teams keep and maintain their cars and haulers in the race park where our shop is located. This opens the doors to do work for a variety of race teams and commercial transport companies. We also supply custom helmet designs and wraps for all the local drivers and racetracks. Racing is big in Mooresville, so being in an industry that works hand in hand with NASCAR contributes to a huge part of our success.
Harris: What do you like about the Mimaki JV400LX latex printer that is different from any of the other brands of printers that you have previously owned?
TK: The newly developed LUS-200 latex inks are amazing. Not only can we take advantage of white ink, but we also can take advantage of orange and green ink for a wider color gamut that allows for a lot more design options. The colors are much more vibrant, there’s no gas out time, amazing color match capabilities, and the ability to print solid colors with no band marks or pixelation. We also appreciate the outstanding tech support. Knowing you can reach someone when you need them provides us with a lot of peace of mind, especially if you’re running 24/7.
Harris: What types of wraps or techniques do you see as being hot in 2014?
TK: We think custom printed wraps on specialty films, such as metallic printed wraps, will be the biggest thing for car customizing. We also are testing a way to emboss logos into graphics to give different effects and textures to a wrap.
Harris: To what do you attribute your company’s success?
TK: Having over 15 years experience in the industry is definitely one reason. Having great support from companies like Mimaki and 3M is the other. Knowing you can depend on them to stay ahead of the curve with new technology and products is reassuring to our bottom line and pleasing our customers.
For more information, visit booth 12953 at SEMA, go online to www.tkwrapdesigns.com, call 704-360-2055 or email firstname.lastname@example.org.