TranscribeMe, the technology leader in keyword-searchable voice-to-text transcription, and MindSwarms, a digital market research platform delivering authentic consumer feedback, are partnering to create a new level of consumer insights through speech processing of video content. MindSwarms' clients can now search through consumer video insights on the MindSwarms platform by keyword or topic search with speed and accuracy, a solution that product-focused Fortune 500 companies are actively demanding. Built on the premise that accessing the value in audio and video should be simple, accurate, and affordable, TranscribeMe has revolutionized the transcription sphere with a self-service portal, a recording and transcription mobile app, and a simple-to-build API, all of which boast superior 98-100% accuracy. The TranscribeMe and MindSwarms partnership provides searchable and shareable video consumer feedback quickly.
MindSwarms is an online, qualitative market research platform used by researchers, agencies, and marketers to generate video insights by inviting desired demographic groups to answer targeted questions from wherever they are via smartphone/tablet, alleviating the need to bring participants to one physical location and allowing for a more authentic commentary. All research studies by MindSwarms are quick-strike: domestic studies are turned around in 7 days; international studies in 14. Only TranscribeMe's transcription service was fast and accurate enough to fit MindSwarms' needs. Adding to the growing suite of MindSwarms analysis tools, researchers are now able to easily search consumer video responses at a glance.
"We see a great synergy between our two companies, allowing us to jointly provide researchers with the most accurate consumer analysis possible, and we're excited to be partnering with MindSwarms to enable their community of Fortune 500 companies to capture the full value of their video content," says Bethanie Krogstad, Vice President of Sales for TranscribeMe. "Our hybrid platform combines the best of speech processing technology and skilled crowd-sourced labor to deliver a service that makes video and audio data searchable and shareable, thus adding value for all users."
Says Kalara Schuster, VP of Sales and Marketing for MindSwarms, "We are constantly in search of ways to enhance the experience for researchers on our platform – TranscribeMe is one of those great tools. Our clients use the MindSwarms platform to collect video-based mobile consumer insights quickly, so the partnership with TranscribeMe means we can integrate transcription seamlessly and automatically into our online video matrix, adding a written element to the rich video content."
More information on the MindSwarms/ TranscribeMe partnership can be obtained from Nathan Pikover, Senior Sales Executive for TranscribeMe.