Smart shopping is rewarding, and it's not just about dollars saved. More than two-thirds of women (68 percent) shop for deals because they want to, not because they have to, according to an exclusive survey of 2,600 women between the ages of 21-59, released today by Time Inc.'s ALL YOU, the premier smart shopping brand that helps women enjoy life for less. Survey results are featured in the March issue and on: allyou/smartshopping. Follow on Twitter @allyou #AllYouSmartestShopper
The crashing economy, ballooning consumer debt, growth of tech tools, and popularity of daily deals have contributed to the rise of the smart shopping movement. Americans have recalibrated their spending, making smart shopping the new normal. It's here to stay. New findings from the ALL YOU survey show just how big this movement is:
- Nine out of 10 women (107 million women in America) consider themselves smart shoppers
- 90 percent admit that if they became a millionaire tomorrow, they would still hunt for deals
- The majority of women surveyed (88 percent) say getting a bargain is worth bragging about
Survey findings include:
Technology is the Smart Shopper's Lifeline
- Smart shoppers are device junkies: Nearly two thirds (62 percent) look for deals on their mobile devices
- Over half (61 percent) search for deals on their smartphone while shopping in store
- A full 70 percent check deal websites or e-mail on their mobile device every day
- Sharing the wealth: An overwhelming majority (83 percent) forward good deals to friends and family
Women Would Sacrifice Time and Sex to Save
- 7 in 10 women (71 percent) would give up an hour a day if it meant saving money
- More than half (56 percent) would give up sex for six months to save $2,500
Brand Loyalty: Nearly all (94 percent) look for ways to buy the brands they love at the best price
Although the desire to be strategic unites all smart shoppers, the survey uncovered three distinct archetypes who differ in motivation and technique:
1. The Super Saver: (Mantra: Saving money is part of my DNA) (38 percent of the total)
- Born & Bred: Taught to save by her mom, she's seen as a social influencer among her friends
- Many are on-the-go moms, nine in 10 check for deals online before they go shopping
- More than half (60 percent) use Facebook to research and share shopping deals
2. The Committed Convert: Mantra: I'm learning the skills to save so I can spend) (25 percent)
- The economy inspired her to shop smart. She saves to splurge on her family and herself
- 82 percent read online reviews. She seeks savings advice and likes using coupons
- 85 percent say good deals help justify her spending
3. The Strategic Splurger: (Mantra: How I save time and money is my little secret) (37 percent)
- She buys luxury brands for less and tends to splurge
- She likes finding deals but doesn't want to be seen doing it
- 64 percent will spend more to save time; more than half (58 percent) are so over getting daily deals in their inboxes
Comments