MAZ Digital Inc., a cloud-based publishing platform for tablet and mobile devices, has unveiled a new version of the company's digital publishing platform, further enhancing its signature "Clippings" functionality.
Launched in October, Clippings was the first tool to allow digital magazine readers to "clip" any piece of content in an app and share via email, Twitter, Facebook and Pinterest. With the new Clippings upgrade, readers can now also share content to Tumblr, as well as save content to their iPad's Photo Roll.
The new functionality, designed with the help of former Apple Interaction Designer, Eris Stassi, whose previous work includes iWork, iLife and Aperture, allows readers to:
- Clip content from ANYWHERE in the app including web content
- Share on Facebook and Twitter via iOS native integration
- Share a "Clipping Link" which accompanies the Clipping image
- Add style to shared content with the new "torn paper" look
"Sharing has become a fundamental part of consuming digital content," said Paul Canetti, Founder and CEO of MAZ. "Integrating with Pinterest was so well received, and Tumblr is the natural next step. We will continue offering more options so people can easily share the content they love across the social networks they use the most."
The new version of the MAZ platform also includes new functionality that allows publishers easily add interactive buttons to their content simply by dragging and dropping a button onto the page. In other words, buttons for web, video, audio, e-commerce, and internal page links can now be added directly from the cloud-based MAZ dashboard – with no additional coding or design skills needed.
Additional benefits of the update that are being welcomed by the publishing community include:
- Upgraded downloads that support simultaneous downloads as well as auto-resume if connectivity is interrupted
- A new minimalist user interface for in-app web content with "no chrome," i.e., no buttons, making it purely gesture-based
- Dynamic, multimedia buttons that are incredibly responsive to make tablet reading more dynamic (i.e. audio button changes to a pause button while audio is playing / buttons grey out when internet connectivity is lost)
"We have created a true drag and drop interface for publishers to add interactivity to their digital content. It's incredibly exciting to empower that sort of innovation without the need for a programmer," Mr. Canetti said. "As we delve further into providing true content creation tools, we are assembling the ultimate team: software engineers formerly with Adobe, designers formerly with Apple, and sales people formerly with Google - it's a pretty magical combination."