If monitoring your SMS traffic matters to you, Sybase 365, the mobile services arm of SAP AG, now has an app that will let you do that from your iPad.This new reporting tool will give Sybase 365 enterprise customers the ability to view key traffic data and statistics for all their mobile messaging services. The Sybase® 365 SMS Reporting Dashboard, which extends SAP leadership in the mobile enterprise application space, will be available for download on SAP® Store in the fourth quarter of 2012. The announcement was made at MobileCON™ 2012, being held October 9–11 in San Diego, Calif.
With the proliferation of tablets in the business environment, having the ability to access critical business data in real-time anywhere provides a competitive edge. With more enterprises using SMS as a real-time engagement channel with customers, the Sybase 365 SMS Reporting Dashboard will allow executives to monitor their service anytime, anywhere, to ensure the best end-user experience. From banks issuing one-time-PINs for online banking to social networks authenticating users and sending status alerts, SMS is increasingly being used for real-time services with consumers.
"Enterprises are becoming increasingly reliant on mobile to connect with customers and SMS remains the most common and ubiquitous mobile connectivity channel," said Gregory Dunn, vice president of Product Strategy and Solutions, Sybase 365. "Therefore, enterprises require robust, 24X7 reporting on SMS messaging traffic via a mobile device. Our new iPad dashboard app empowers end users with full transparency in the delivery of mobile messages." The Sybase 365 SMS Reporting Dashboard provides data that helps measure the effectiveness of marketing campaigns, operator and geographic distribution of messaging traffic within the user base, and overall messaging usage in a given period of time.