Beats Electronics Sets New Standard In Wireless Speakers With Introduction Of The "Beats Pill"

Beats Electronics LLC, a leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine , today announced the expansion of the company's global product offering with the introduction of the Beats Pill, a portable wireless speaker with built-in patented Beats Audio, and the Executive premium headphones.

"The introduction of the Beats Pill and the Executive is the perfect beginning to a truly autonomous Beats as we transform into a freestanding consumer electronics company this year," said Beats By Dr. Dre President & COO, Luke Wood . "These products demonstrate our total commitment to design, technological innovation and premium sound experience."

The Beats Pill is the first product to be fully integrated with the company's patented Beats Audio algorithm and also features exclusive speaker modules to provide the highest quality portable listening experience.

The Beats Pill also includes tap-to-pair NFC and apt-X technology for easy and instant Bluetooth audio. More features include:

• All call functions - including speakerphone when paired with your smartphone
• Four speaker system with Beats unique sound profile
• Rechargeable lithium ion battery provides 7 hours of continuous play
• AC Power adapter with USB receptacle for charging
• Auto shut-off after 30 minutes of no signal detection in order to conserve battery life
• 3.5mm line out for connection to an external speaker system
• Built-in mic for hands free conferencing
• Echo cancellation for call clarity and feedback control
• 8 Bluetooth profiles

The Beats Pill will be available in the Beats by Dr. Dre signature colors black, white and red with additional color options coming soon. The Beats Pill retails for $199 and is available today at The Beats Store as well as authorized Beats resellers and The Beats website.