Mobile data optimization company Snappli today announced the launch of its cloud service and free iPhone app, which compresses, optimizes and secures mobile Internet data. Snappli reduces data by up to 85 percent and its proprietary "Speed Boost" technology accelerates mobile browsing by up to two times.
As most websites and apps are not optimized for mobile Internet, smartphones use far more data than they actually need to. With an estimated 71 percent of US consumers still on capped mobile plans, data usage can be extremely costly both at home and when roaming. Mobile data grew 133 percent in 2011 and is forecast to explode in the coming years. Snappli works by not only compressing data, but by optimizing its delivery – to ensure the consumer enjoys a faster, cheaper and safer mobile web experience.
Powered by a unique, cloud-based platform built from the ground up, Snappli is the first and only service to offer video compression, a major mobile data drain. As such, it can save consumers more data – and more money – than any other service. The company estimates it could save all smartphone users in the US a staggering $4.1 billion in unnecessary data charges.
On average, Snappli users are saving $37 annually, and experiencing data reductions of up to 85 percent on Instagram, 77 percent on Facebook, 72 percent on YouTube and 49 percent on Twitter.
Eldar Tuvey, Snappli co-founder and CEO says: "Mobile Internet data will get even slower and more expensive as consumers use more data-hungry services like Facebook, YouTube and Pinterest. The operators are continuing to phase out unlimited plans and throttle usage to protect their overloaded networks. The solution is to make more intelligent use of the bandwidth we have, and this was the vision behind Snappli."
Snappli works quietly and unobtrusively – redirecting traffic via its cloud, providing:
- Best-in-class mobile data compression and optimization to accelerate browsing speeds and reduce data costs at home and when roaming
- Powerful monitoring and stats, to help users understand how they use their data in order to avoid excess charges, and;
- Internet security, to tackle the growing problem of mobile viruses and malware
Snappli has received a significant injection of capital from its founding team of entrepreneurs. In addition, Snappli has now secured a further $1 million investment from top tier investors including Greylock Partners, Index Ventures and Klaus Hommels, the early investor in Skype, Facebook and Spotify.
The Snappli app is now available to free from the iTunes stores.