MyRecipes.com Releases Cookbook Bridging Print and Digital Content

MyRecipes.com announced yesterday the release of its next-generation print/digital cookbook, "America's Favorite Food." Designed to make at-home cooking more easy and enjoyable, the book offers unique Scan-It/Cook-It™ features that let readers instantly access recipe-specific videos, professional tips and cooking guides via mobile or tablet device without leaving the kitchen.

Thanks to all-new invisible watermark technology, readers can get on-demand help by scanning one of the book's more than 130 vibrant, full-color recipe photographs using the Digimarc Discover app (free to download; available on iTunes and Google Play). Scan-It/Cook-It features include 'How-To Videos,' which walk users through an entire recipe step-by-step, such as how to poach eggs or cut up a chicken; and 'Expert Answers,' which provide feedback to common cooking questions and allow users to submit their own questions. Other features include 'Weeknight Meal Planners,' 'Collections of Similar Recipes,' 'Shopping Lists,' and more.

"America's Favorite Food" is the first cookbook from the MyRecipes brand. The book presents the top 200 most-reviewed, most-searched and highest-ranked recipes from the website's extensive collection – which features more than 65,000 recipes developed by trusted lifestyle magazines such as Cooking Light, Southern Living, Real Simple and Health, among others. Organized in 10 easy-to-navigate categories such as 'Starters,' 'Seafood,' 'Meatless Mains' and 'Desserts,' the recipes were selected based on actual reviews and rankings by more than 6 million home cooks who use MyRecipes.com each month.

Other user-friendly features of "America's Favorite Food" include quick access icons for each recipe which identify recipes as 'Kid Friendly,' 'Gluten Free,' and '30 Minutes or Less,' among others; reviews and advice from MyRecipes.com users on the best substitutions and suggestions for specific dishes; and quick tips from MyRecipes editors that outline how to enhance a dish and tips for finding special ingredients at your local market, plus much more.

"America's Favorite Food" is now available at booksellers nationwide, including Amazon.com, Barnes & Noble, Target and Sam's Club for $24.95. The cookbook is also available for tablets in eBook format, which includes exclusive digital features.