‘Fitbug Air’ offers seamless, wireless connectivity to the latest generation of mobile devices, from smartphones like the Apple iPhone 4s and the new iPhone 5, to the new iPad and iPod touch, and other tablets and desktops that are Bluetooth Smart Ready. Connectivity to other leading devices such as the Samsung Galaxy S III, will follow shortly.
Fitbug Air automatically syncs users’ activity achievements from anywhere at anytime, giving users the ability to track their progress and receive feedback and motivational support from Fitbug, when it’s needed most. Personalized weekly targets, meal plans, online communities and support, weekly newsletters, and even a free replacement battery and Fitbug screwdriver are included.
Fitbug Air gives users the choice of three wireless modes:
(1) Push: Syncing on demand at the press of a button,
(2) Beacon: Fitbug Air automatically syncs at regular intervals throughout the day,
(3) Stream: Enable the Air to ‘talk’ to your smartphone in real time, allowing you to view your progress as you walk. Streaming enables a unique ‘Walking Zone’ feature that lets users see their walking speed and optimize their pace on-the-go, to help achieve the best health benefits.
Using a highly accurate 3-axis accelerometer, the Fitbug Air records every step taken, calorie burned, distance covered, and more. It uses that information to create personalized daily activity and healthy eating targets. The service adapts dynamically based on a user’s activity and nutrition progress, so that members can gradually build realistic changes into their lives. Fitbug also encourages users to hit “aerobic step” targets, which are activities that are more than 10 minutes in duration. The goal is to help users improve the quality of their daily steps, in addition to accruing more steps, over time, each day.
Fitbug offers the Air and a full 12 months of access to the premium personalized health and wellness coaching services for either an upfront plan of just $64.99, or for a lower up-front cost and total flexibility, users can purchase the Fitbug Air with the ‘Flexi Plan’. For only $29.99, plus only $3.99 per month, members will receive their Air plus access to Fitbug’s online coaching services (no contracts or tie-ins). All Fitbug services are included - there are no additional upgrade costs.
The Fitbug Air comes in three colors — cool grey, hot pink, and plum purple and is estimated to be available during October, but can be preordered online now at the company's website. The company also has a variety of options for those consumers who don’t have a Bluetooth 4.0-enabled device, including the original industry leading USB devices.