Stardoll announced a partnership with Random House Children's Books to deliver Mortal Kiss, an innovative virtual story aimed at teens. Mortal Kiss is the first interactive story Random House has published on a social networking platform.
Mortal Kiss is a paranormal mystery created in collaboration between writers and editors at RHCB and artists and programmers at Stardoll, crafting everything from plot and personas to virtual environments, illustrations and wardrobes—building a synergy between the reading experience and the interactive features of the website. Mortal Kiss will be serialized globally via the Stardoll website over an 8-week period from September until Hallowe'en. The story will deliver 3-5 minutes of reading material daily, building to a cliffhanger every week. Going beyond an ebook experience, Stardoll members are invited to shape the story as it is told - to have a voice, create images, shop for items from the story and get involved with the story's outcome.
The story will be told through an interactive book and map of Winter Mill, a fictitious town in New England. The four main characters (Liz, Faye, Finn, and Lucas) will have character Stardolls, complete with profiles and outfits to dress up in, all drawn from the events of the story. The main story hub will be the place for Stardoll users to catch up with Mortal Kiss, gathering all the events into one central locale and providing back-story as the mystery unfolds.
The project will also include writing contests with themes from within the book and will ask members to vote on plot points, encouraging teens to read and involving them in the creative writing process at the start of the school year.
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