Sony launched a new line of Reader digital books, including the new Reader Pocket Edition, Reader Touch Edition and, in the U.S., the wireless Reader Daily Edition. The new line of Readers features a host of new design and technology enhancements.
"Today, we're excited to announce not just the availability of the Reader Touch Edition and Pocket Edition in the countries we already serve but also plans to expand the Reader line to previously untapped markets," said Steve Haber, President of Sony's Digital Reading Business Division. "We take a thoughtful approach to country expansion, including Italy, Spain, Australia, Japan and China, working with local bookstores to ensure content is compatible, relevant and in the appropriate language for each market."
The new Reader models bring a fresh level of flare to e-reading with colorful, elegant aluminum designs and all new, highly responsive touch screens. In addition to the new devices in the U.S., Sony announced development of a set of applications for iPhone and the Android Marketplace to extend the Reader experience across multiple portable devices.
Phil Lubell, Vice President of Digital Reading at Sony Electronics says, "Today, we're answering their call by providing an entire line of stylish, full touch screen devices with a variety of features and price points."
The new generation of Readers builds on the popularity of last year's line. For 2010 Sony has restyled all three of the devices, reduced their size and weight, and made new, innovative touch screens available across the entire line.
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