MacWorld reported on the announcement of the Apple TV rental box. The Apple executives originally called the Apple TV a “hobby.” However, after Wednesday’s music-centric press event, Apple has begun to show signs of taking this particular hobby a little more seriously.
Thus, one might wonder if Apple finally hit upon the magic formula for a living room companion. MacWorld says, “We won’t know for certain until the product actually ships. But they did answer a few common questions about the latest edition of the Apple TV. Here are a few of the questions. If these are not enough to fill your curiousity you can visit MacWorld and possibly have your questions answered there.
When will the new Apple TV be available, and how much will it cost?
Steve Jobs said it would ship in “four weeks,” which puts the release tentatively at the end of September. The online Apple Store says the device begins shipping in September. Since thirty days hath September, check back when most of them are done. The price will be $99.
What hardware is inside the Apple TV?
Apple’s Apple TV specs page says the new model uses an A4 chip, just like the iPad. This should mean considerably better performance than we saw with the previous model, which ran on an Intel Pentium M processor.
What are the terms of video rentals for the Apple TV? Do you still get only 24 hours to watch a rented video?
You have 30 days to start watching a movie or TV episode. Once you begin watching a rented movie on the Apple TV, you have 24 hours to finish. However, the “watching” period for a TV show is 48 hours.
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