As one of the world's greatest sporting spectacles reaches its final phase, one team is emerging victorious: the live mobile TV viewer. FLO TV, a wholly owned subsidiary of Qualcomm Incorporated celebrate the fact that soccer fans across the United States are flocking to FLO TV to watch ESPN's live coverage of the 2010 FIFA World Cup. The increase in viewership validates FLO TV's strategy of programming live sports and breaking events, allowing consumers to stay connected on the go.
FLO TV has set several new service viewership records with three of the games now ranking among FLO TV's most-viewed programs and average viewership spiking to 41 minutes on June 22 driven by the Mexico-Uruguay game. In addition, some games are capturing an overwhelming majority of viewers during their timeframe. The most notable example was the USA-Ghana match featuring FLO TV spokesperson Landon Donovan on June 26, which attracted nearly three-fourths of all service viewers during its timeframe.
"What this tells us is that the next best thing to being in the stadium might just be watching it on your mobile device," said Bill Stone, President of FLO TV. "ESPN has done a fabulous job bringing the 2010 FIFA World Cup to viewers, and Landon's incredible goals were epic moments none of us wanted to miss. In the coming months, we plan to add major franchises to our already strong sports line-up."
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