Qualcomm Incorporated unveiled plans to offer an augmented reality platform and software development kit (SDK) to enable a new generation of vision-based augmented reality applications. Initially available for Android devices, Qualcomm's augmented reality platform will enable developers to build applications that merge reality and cyberspace. The SDK will be made available at no charge to developers for use in the development and distribution of commercial applications.
Mattel, Inc. a worldwide toys and family products manufacturer, is one of the first consumer products companies embracing augmented reality and has used Qualcomm's SDK to bring the classic Rock 'Em Sock 'Em game to life in a whole new way. Additionally, Qualcomm has collaborated with leading game engine developer Unity Technologies to include support for Qualcomm's augmented reality platform as an add-on to Unity for Android, providing developers with a rich development environment for augmented reality applications.
Augmented reality allows computer-generated content to be superimposed over a live camera view of the real world. The concept has seen growing interest among developers for its potential to create applications that are more intuitive and interactive. While many current augmented reality applications rely on a compass and GPS, Qualcomm's SDK is based on world-class computer vision technology recently acquired from Imagination Computer Services GmbH. Vision-based augmented reality provides a greatly enhanced user experience by allowing computer graphics to be tightly aligned with real world objects. It enables developers to build games, extend print and TV media with interactive 3-D content, and create educational applications that bridge the digital and real worlds.