Powerful analytic and insight-driven segmentation capabilities, seamless brand interaction drive success for new share-with-social capability
A powerful new tool that integrates email and social media while delivering unique marketing insights will drive improved performance for marketers as part of a major enhancement to Acxiom® Corporation’s (Nasdaq: ACXM) leading email marketing platform.
“Our share-with-social capability enables clients to provide a seamless brand experience to their customers and integrates the results with campaign reporting.”
Acxiom Impact-X™ Email 8.1 includes a new share-with-social feature that allows email recipients to simply click a button to post a message to their favorite social networks, without being subject to branding and registration from third-party vendors.
Additionally, sophisticated new analytics provide insights into how successful the newly created social conversations are in engaging consumers. Empowered with these new insights, marketers can segment their email programs based on actual client influence and interaction with brand messages in the social channel.
“Delivering on our promise of high-performance marketing across channels, this new release of Impact-X enables our clients to stimulate, measure and optimize interactions in the social channel, delivering direct marketing sensibility,” said Tim Suther, Acxiom’s senior vice president for Global Multichannel Marketing Services.
Acxiom is well known as a preferred source for advanced analytics and consumer insight, and its share-with-social solution is no exception. Marketers can measure consumer interaction between email and social channels and use that information as a direct overlay in their future analysis and segmentation practices. Acxiom clients can view the impact of related social exchanges in real time and automatically turn gathered insight into actionable campaign strategy.
“Our research indicated not just a high demand for social capabilities but more specifically a deep rooted concern by top brands to not subject their end users to third-party branding and signup processes in order to accomplish their social marketing objectives,” said Jim Soss, Acxiom vice president for digital marketing solutions. “Our share-with-social capability enables clients to provide a seamless brand experience to their customers and integrates the results with campaign reporting.”
The share capability is just one of many value-magnifying enhancements in the most recent version of Acxiom’s Impact-X Email platform. The Acxiom Impact-X solution suite enables businesses to design, send, analyze and optimize direct marketing communications across multiple digital channels.
Today’s announcement follows a successful launch in September of Acxiom’s direct–to-social media marketing solution, Relevance-X™ Social, and builds on Acxiom’s commitment to creating cohesive messaging across channels to improve customer engagement.
About Acxiom
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific.
For more information, visit Acxiom.
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