Enhanced Data Warehouse Capabilities Power Expanded Optimization Across Five Real-Time Media Sources and 13 Billion Impressions Per Day
Netezza Corporation, the global leader in data warehouse and analytic appliances, today announced that MediaMath, the world’s first and most adopted media trading solution, has chosen the Netezza® TwinFin™ data warehouse appliance to support continued expansion and adoption of its industry-leading TerminalOneTM platform.
The TwinFin appliance’s simple workflow and ability to scale to more than a petabyte of data makes it the ideal solution for MediaMath, which has integrated five real-time bidding sources – the most in the industry, over a dozen third-party data and dynamic creative partners, and an advanced optimization platform that calculates the fair market value of over fifty thousand impressions per second.
“Providing our agency clients with unparalleled performance and scale across the entire biddable display universe means we have to partner with the best,” says Anthony Katsur, general manager of platform for MediaMath. “With the Netezza TwinFin appliance supporting our system, we’re able to analyze ever larger amounts of data to deliver better campaign results, precision audience targeting against a deeper array of profiling characteristics, powerful insights into campaign success drivers, and important innovations like cross channel attribution.”
The relationship with MediaMath reflects Netezza’s continued growth in the digital media space, delivering tremendous performance and ROI though advanced analytics. A leader in cross-exchange advertising management services, MediaMath is leveraging Netezza’s industry leading performance to deliver outstanding results to forward-thinking agencies and their clients.
“Netezza is proud to be the solution driving MediaMath’s innovative demand-side media trading platform,” said Brad Terrell, vice president and general manager of Digital Media at Netezza. “Terabyte-scale data analysis is the new weapon for competitive advantage on Madison Avenue, and Netezza provides MediaMath with the infrastructure to optimize and serve billions of daily impressions – establishing a technical foundation for their long term success in this industry.”
About MediaMath
MediaMath’s automated buying platform provides advertising agencies with access to more than 13 billion impressions daily, and a simple workflow that manages the powerful analytics and rich data necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a team of seasoned entrepreneurs, marketers, technologists, and quants. Investors in the company include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, SJF Ventures, and European Founders Fund.
About Netezza Corporation
Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Japan, Korea, Australia and Singapore.
If you want to buy real estate, you would have to receive the home loans. Furthermore, my brother commonly uses a credit loan, which seems to be really firm.
Posted by: AudraPacheco28 | March 31, 2010 at 11:24 PM