SRS TruVolume™ has been integrated into VIZIO’s new high-end 55” XVT HDTV and their new HD Sound Bar with Wireless Subwoofer. SRS TruVolume is an advanced, intelligent volume control solution that delivers a remarkable TV viewing experience by eliminating irritating fluctuations in volume all too common in today’s television broadcasts.
The number one complaint of viewers with their television experience is the fluctuation of volume level heard when switching from channel to channel and when programming goes into or out of commercials. An astounding 93 percent of consumers identify this problem as annoying. To solve the problem, SRS invented TruVolume. Unlike competitive automatic gain control solutions, SRS TruVolume’s innovative new approach of measuring, analyzing and controlling volume levels utilizes principles determined by SRS’ extensive study of psychoacoustics – the science of how humans perceive and process sound. SRS TruVolume uses 20 frequency bands that closely model the human hearing mechanism, monitoring and adjusting the audio signal level continuously, resulting in a consistent volume, regardless of fluctuations in the audio source. Users need only to set the volume to their preferred level once, and then sit back and enjoy watching television or listening to music without worrying about sudden or frequent changes in volume level or having to reach for the remote control to adjust volume.
“I believe all of our TVs should have SRS TruVolume going forward,” says VIZIO’s Vice President and Co-Founder, Ken Lowe. “Properly calibrated and intelligently managed audio volume are what consumers expect when they watch TV.”
The VIZIO 55” XVT LCD HDTV and the HD Sound Bar with Wireless SubWoofer (model VSB210WS) will be available January 2009 at an MSRP of $1,999.99 and $349.99 respectively.