James Chan, Senior Director, Product Marketing of Mitsubishi Digital Electronics America, announces the exciting new ‘crème de la crème’ of Mitsubishi—the Diamond Series
CEDN: What’s new and exciting for Mitsubishi this CEDIA?
JC: Mitsubishi is very excited about the debut of its new Diamond Series projectors HC7000U and HC6500U. These are the very first Diamond Series projectors to be introduced in the market.
CEDN:What is the significance of the new Diamond Series?
JC: The Diamond Series, as a branded line within Mitsubishi, is symbolic of rich features, high quality and high-performance products. It’s the crème de la crème of our line. We always provide this line only to our high-end channel partners who know how to deliver the service and value expected of these high-end displays. Moreover, with the introduction of our Diamond Series projectors, we are showing CEDIA customers our commitment to their channel, its ideology about service, value and profitability.
CEDN: What projector or projectors are you introducing in this new Diamond Series?
JC: We have two models; the HC7000U is the top flagship model and a second, the HC6500U. Both models are available to all CEDIA Channel customers, distributors and integrators a like. However, the HC6500U is especially designed for sale in all retailers who currently carry our Diamond Series televisions.
CEDN: What are the benefits with the new Diamond Series projectors?
JC: The benefits presented by the new Diamond Series projectors are two-fold: First to resellers, these projectors will not be available on the internet from U.S. sources. This represents value to most of their customers and definitely enhances profitability when selling these high-end models. Second: For end-users, these projectors present the best features and highest quality and performance. For the HC7000U’s price of under $4,000, a contrast ratio of 70,000:1 is a first, and includes the usual high end features we offer such as HQV, superior iris control and Mitsubishi’s long standing expertise in video displays.
CEDN: What is the business strategy of Mitsubishi in introducing the Diamond Series projectors?
JC: Like everything we do, our strategy is to balance our value proposition and brand commitment to our customers. By making customers understand that our Diamond series projectors offer richer features and higher performance, we ultimately enhance the value perception of these projectors. We are one of the very few mass-market projector manufacturers who have a more defined channel strategy. We have set aside models for internet sales as well as models exclusive for high-end retailers and integrators. We believe that our business strategy best signifies the value of our products and ensures the best profitability for our loyal channel partners and that enables them to truly deliver the level of service expected of these high end models.
CEDN: With the state of the economy right now, how do you foresee the sales of projectors for this holiday season?
JC: While the state of the economy is serious for most consumers, there are some industries that haven’t been hit as hard, like high end real estate, or luxury automobiles. And for those people with dedicated home theaters, there is no doubt that a projector will be their top choice. After all, inch for inch, projectors are the best value in big screen technology. Although flat panels may be sexier and closer to conventional televisions in terms of form factor, projectors are the real thing. That’s why they are called home theater. They provide users the closest thing to a true home theater experience. So with projector prices getting more and more aggressive, I believe we can expect sales of home theater projectors to increase steadily.
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