Philips, Springer Establish Global Alliance for 'Personal TV'

Axel Springer and Philips are unveiling a new alliance for the introduction of a global innovation in the sector of Personal TV.

The new offering -- TV DIGITAL PERSONAL -- is powered by APRICO, and based on the program guide technology and editorial program information services of Axel Springer Digital TV Guide. APRICO is a software-based technology solution from Philips. Combined it delivers an intelligent service which enables viewers to create personalized TV channels that reflect their viewing preferences on the basis of both conventional TV programs and available Internet video offerings.

According to APRICO, TV DIGITAL PERSONAL can be used globally with all available television offerings and will be sold and distributed internationally to content, Internet and network service providers and device makers. "Furthermore, the new service offers tremendous marketing opportunities: the personalized TV experience enables new forms of targeted advertising," the company said in a statement today.

TV DIGITAL PERSONAL is available for TV devices, digital video recorders, PC's as well as mobile devices. Axel Springer and Philips will showcase the new Personal TV solution in the second half of 2008 to the international trade.