The Consumer Electronics Association and the National Association of Broadcasters debuted their nationwide contest to help over-the-air viewers make the switch to digital television today. The Rabbit Ears Pioneers competition will search for the most interesting stories, memories and anecdotes from individuals who receive over-the-air broadcast TV signals using an antenna on an older analog television set. The contest is designed to encourage Pioneers to prepare in advance of the February 17 DTV deadline.
Florence Henderson, best known for her role as Carol Brady on The Brady Bunch, has been working with CEA to promote the DTV transition, kicked off the festivities this morning and will make a variety of promotional appearances that encourage Baby Boomers to make sure their older relatives and friends are ready for the transition from analog to digital broadcasting.
The Pioneers â- and those who nominate them â- are eligible to win a grand prize of a home entertainment center including a flat screen high-definition TV, an HD Blu-ray disc player and a surround sound audio system. Winners chosen in June, August, September and October will receive a digital converter box and digital reception antenna so they can continue using an existing TV set, as well as be entered into the grand prize competition. The grand prize winning entry will be announced in November around the 100-day countdown to the transition and in time to kick-off the holiday season.
Full contest entry details can be found at www.antennaweb.org.
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