Pioneer Corporation and Matsushita Electric Industrial Co., Ltd., best known for its Panasonic products, today reached a basic agreement on a comprehensive PDP business alliance to further progress and reinforce the PDP businesses, the companies said in a joint statement.
The agreement mainly covers R&D as well as strategic production and supply of PDP and modules. The two companies will discuss further detail and conclude a formal agreement on the PDP business alliance around May 2008.
According to Pioneer, "the comprehensive alliance will bring about significant synergy effects by the integration of the [company's] KURO technologies, renowned for high luminance efficiency, high contrast and super-slim design, with NeoPDP, Matsushita's own technologies for high efficiency that has been developed as evolutionary technologies of the next-generation VIERA plasma displays."
In collaboration with Pioneer, Matsushita will develop and manufacture PDPs and modules on which their technological strengths are concentrated. Matsushita plans to start supplying these newly-developed PDPs and modules in time for Pioneer's release of new PDP products which will be available in the autumn of 2009. By promoting the integration of their PDP technologies and sharing the same PDP, Pioneer and Matsushita intend to increase efficiency in panel development and production and boost their cost competitiveness in the flat-panel TV market.
For more information, visit at http://pioneer.jp
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