According to the latest research from Strategy Analytics, global mobile handset shipments grew a healthy 14 percent year-over-year, to reach 282 million units in Q1 2008. However, major manufacturers did not all share in the growth as Motorola, Sony Ericsson and Apple all lost marketshare.
"Global handset shipments rose 14 percent annually, to 282 million units during Q1 2008," says Bonny Joy, Analyst at Strategy Analytics. "Emerging markets in Asia and Africa continue to surge and they are compensating for the sluggish demand in developed regions of North America and Western Europe."
"Motorola, Sony Ericsson and Apple suffered downturns," adds Neil Mawston, Director at Strategy Analytics. "Motorola and Sony Ericsson lost marketshare to rivals with stronger handset portfolios, such as LG and Samsung, while Apple has been hit by stock-outs in North America and lackluster demand for its overpriced iPhone in Western Europe."
According to Strategy Analytics' Q1 2008 Global Handset Market Share Update, Apple's global handset shipments fell sharply, from 2.3 million units in Q4 2007 to 1.7 million in Q1 2008. Apple's global marketshare declined for the first time, from 0.7 percentin Q4 2007 to 0.6 percent in Q1 2008.
At the same time, improved handset portfolios enabled LG to grow at almost four times the annual industry average, while Samsung is growing over two times faster.
For more information from the report, visit www.strategyanalytics.com.
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