More than 9 million Blu-ray movie titles have been sold since the format's release, according to a new report from HMR Research. Moreover, more than 3 million of that total are from sales in 2008.
HMR estimates that the current sales rate puts Blu-ray sales on track for more than 15 million this year. Analysts cite a number of factors for the brisk 2008 sales, though most include Blu-ray's triumph over HD DVD, as well as plethora of quality titles in the wake of this year's Oscar Awards for spurring sales.
Take for example No Country For Old Men. The Oscar-winning film sold more than 68,000 copies in its first week in Blu-ray format. Prior to the new year, first-week sales for typical Blu-ray and HD DVD new releases was between 10,000 and 30,000 copies.
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