Compelling content, multiple application types, social networking, mobile advertising and mobile broadcasting services are some of the developments that influence the mobile video services market.
A new analysis from Frost & Sullivan, finds that premium revenues from mobile video content services estimates to reach $1.62 billion in 2011.
The U.S. is one of the few regions where competing multicasting technologies can be deployed. While QUALCOMM's MediaFLO USA's service is the sole commercial mobile video broadcasting service presently, mobile operators will partner with broadcasting service providers to surmount spectrum and network limitations. As Sprint-Nextel offers one of the largest content catalog over CDMA2000 1xEVDO, other operators such as AT&T and Helio provide various content categories to set themselves apart.
"In the meantime, penetration of capable handsets is increasing at a rapid pace, and it is only a matter of time before consumers adopt some form of mobile video service," says Frost & Sullivan Industry Analyst Vikrant Gandhi. "The challenge then is to persuade the subscribers to try these services first - mobile operators are hopeful that the enhanced user experience will result in many subscribers continuing to use mobile video."
For more detail from the F&S report, visit www.frost.com.
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