Samsung Extends Lead in Desktop Monitor Shipments Worldwide

While they may have not regained the top spot in the nation's LCD-TV sales, Samsung is again tops in desktop monitor shipments, according to DisplaySearch. Preliminary figures from DisplaySearch's Quarterly Desktop Monitor Shipment and Forecast Report show that Samsung was the worldwide market share leader for LCD desktop monitor shipments in Q307, knocking Dell from the top quarterly market share position for the first time since Q4'01. Dell had enjoyed the top market share position for LCD monitor sales every quarter since Q102, and was at the forefront of the CRT to LCD transition offering aggressively priced products, leading edge technology and a diverse portfolio of products to its customers.

"The catalyst for growth in the LCD Monitor market in recent quarters has not been the overall growth in the desktop PC market," notes Chris Connery, Vice President of Market Research for DisplaySearch. "Growth in the annual $42 billion desktop display industry has been fueled by a new display replacement cycle. End-users are upgrading their displays not from CRTs to LCDs as they might have begun doing in 2002, but from smaller LCDs to larger and wider LCDs."

Samsung's move to the top market share position is similar to the early stages of the LCD monitor industry. From 1999-2001, standalone monitor companies such as NEC, NEC-Mitsubishi, Hitachi and Samsung were LCD monitor market share leaders as end-markets looked to these display-centric companies for their initial upgrade needs from CRTs to LCDs until price points were low enough that PC companies such as Dell and HP began to aggressively market PC plus LCD Monitor bundles.

Beyond the growth seen in worldwide consumer purchases of new displays, emerging markets such as China, are seeing organic growth in both consumer and commercial sectors with many purchasing new PCs and displays for the first time, however. The combination of the replacement-cycle growth in mature markets and the organic growth in emerging regions helped the overall world-wide market for LCD monitors grow 28 percent Y/Y.

For more information about the current world wide market for LCD monitors, click here.

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