Phoenix Gold Changes Name To 'Rodin'

Newly Branded Corporate Parent of AudioSource & Carver Will Make Its Debut at CEDIA

Phoenix Gold International, the makers of Phoenix Gold, AudioSource and Carver brand audio and electronics equipment, has changed its name to Rodin.

The move comes about a year after the company was purchased by an investment group -- PHX AP Acquisitions -- and will not effect the popular brand names detailed above.

“Since the acquisition last year, we have taken the Phoenix Gold, AudioSource and Carver brands in new and exciting directions, so it was only right that our overall corporate identity change with the times,” says Tom O’Mara, President of Rodin and a member of the investment team that acquired Phoenix Gold Int’l in July 2006. “Our new company is completely focused on our home brands’ efforts in the custom installation business, as well as bringing the Phoenix Gold car audio division back to prosperity. We believe with our product offerings in the speakers, amplifiers, and accessories categories that we now provide complete solutions for dealers, distributors and the CI market.”

According to O’Mara, the first-year restructuring plan has been successful in introducing new products, creating new channel strategies and revamping brand positioning. The new name is an effort to hone those changes and move further into the future as high-level electronics manufacturer.

“Rodin as a corporation will reflect the past successes of our brands, but bring them into the modern business climate where each will be its own entity, and not simply an offshoot of the others whereas each had no clearly defined, individual direction,” O’Mara says. “For example, the Phoenix Gold and AudioSource brand differentiation is just now beginning to be recognized by our distribution and retail channels as we launch more than 100 new products this year.”

For more information, visit www.rodinaudio.com.

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According to O’Mara, the first-year restructuring plan has been successful in introducing new products, creating new channel strategies and revamping brand positioning. The new name is an effort to hone those changes and move further into the future as high-level electronics manufacturer.