The NPD Group's weekly point-of sale data shows that digital picture frames grossed nearly $12 million for the week ending May 12 -- selling more than 112,000 units. Those numbers made Mother's Day digital picture frame sales just as strong in units as frame sales during the week before Christmas and beat the revenue brought in by digital picture frame sales during the week of Black Friday.
Seven-inch digital picture frames were the most popular this Mother's Day, capturing almost 56 percent of the digital frame market in revenue and 73 percent in units, NPD reports. The average selling price of a seven-inch frame dropped from $139 last yearto $81 this Mother's Day. Similarly, the overall average selling price for digital picture frames went from $166 to $106.
"Digital picture frames really came into their own around the holidays and are now gaining even more momentum as great gifts for mom," says Liz Cutting, Senior Imaging Analyst, The NPD Group. "There are so many options now, incorporating video, audio, internal memory and Wi-Fi capabilities, the possibilities for having pictures come to life are endless. This gives moms the opportunity to showcase a moving montage at work, at home, or on the go."
Overall consumer technology retail spending for the week leading up to Mother's Day decreased three percent from 2006 to $838 million, consistent with spending trends throughout the year.
For more information, visit www.npd.com.
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