Showtime Networks Inc. and ExtendMedia have announced plans to showcase the first consumer video download-to-own service designed for Microsoft Windows Vista technology at CES 07.
Visitors to the Microsoft Windows Vista booth at CES can view a pilot of what Showtime and Extend are creating. The service is scheduled to be launched in late January, and gives consumers the ability to download episodes from Showtime Original Series such as Weeds, The L Word, Sleeper Cell and more from the Web - and play them on their home PC, or transfer to a portable player for viewing on the go.
According to ExtendMedia, the service utilizes Vista's packaged Media Center Edition capabilities, giving users fast, user-friendly click-to-download access to Showtime programming. ExtendMedia's OpenCASE software handles the video content download in the service with a Vista-compliant application, and gives Showtime flexibility and control in monetizing its direct-to-consumer business.
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