Metra Joins ICE Preferred Vendor Program

Metra Electronics has signed on to the In Car Experts Inc. (ICE) as a Preferred Vendor Partner.

ICE, the mobile electronics buying group for independent specialists, now has a bevy of ME manufacturers on its rolls, including AAMP of America, Boston Acoustics and others.

"For years Metra has been a standard among installers," says ICE Executive Director Rob Elliott. "They continue to produce products that overcome the physical challenges of installing aftermarket equipment into vehicles. Metra's Strategic Marketing Alliance with ICE further illustrates their unwaivering commitment to building installer solutions for the independent retailer."

For more information about In Car Experts, visit www.incarexperts.com.