CEA Bows MARA Web Portal

The Market Activity Reports and Analysis (MARA) Program from the Consumer Electronics Association is now open with exclusive access to a new Web site with enhanced tools and features, such as customizable and downloadable reports, charts and access to historical data.

The program is an authoritative source for accurate and timely factory-to-dealer sales in the industry, and includes weekly, monthly and quarterly factory sales reports ffrom a wide variety of CE sources.

The MARA program is a three step process: First, manufacturers submit their data to CEA, second, all data is aggregated and projected to represent the total industry and lastly, CEA distributes total industry data to participants and subscribers. Individual company market shares are never revealed. MARA data also serves as the foundation for CEA's bi-annual industry forecasts.

Existing MARA categories include accessories, blank media, digital imaging, home and portable audio, home display technologies, mobile television technologies, video products, satellite radio and telephone. To subscribe to or find out more information about the MARA program visit www.CE.org or email mara@CE.org.