Panasonic, the most visible brand of the Matsushita Electric Industrial Co., Ltd., and Sony Corporation have jointly announced the commencement of licensing for AVCHD, the high definition (HD) digital video camera recorder format, as well as expansion of the format’s specifications.
Panasonic and Sony announced basic specifications for AVCHD back in May, and since then have extensively promoted the format throughout the industry while preparing for licensing. Then, the two companies have decided to include memory cards (SD Memory Card and Memory Stick) and hard disk drives as applicable recording media of the format in addition to previously-announced 8cm DVD. This is for the purpose of broadening the range of applicable media, thereby allowing wide variety of products to be developed by various manufacturers. The new specification was defined as AVCHD format Version 1.0.
The two companies have also developed licensing programs for playback appliances and PC software in addition to the one for video cameras, so that environment for playing back AVCHD content can be expanded. This will allow users to shoot high definition footage with their camcorders and play it back or edit them on a wide range of products.
For more information on AVCHD and licensing procedures: Please visit the AVCHD Information Web Site www.avchd-info.org.
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